Learn How to Market to Early Adopters

Daisy McCarty

November 10, 2023, Noon to 1PM

This presentation will cover how startups can get their first customers and start scaling from one-on-one sales/business development to one-to-many marketing to drive market validation and results faster. Daisy McCarty will address critical questions and provide real-life examples of companies making decisions and trying the various strategies and tactics:

• How do I define my "early adopters" - those most likely to have an urgent need/desire for what I offer and a high enough risk tolerance to try something new?
• How do I communicate the value of my product/service/idea to this target audience?
• What are some effective ways to get my first customers or my next set of customers?
• How can I validate market interest from early adopters?
• How can I do cost effective lead generation at scale to start conversations with the right audience?
• What should I do if early adopters aren't responding to my marketing/messaging?
• What kind of offers should I test to determine where my marketing/sales process is breaking down?
• What are some signs that my target market may not be ready for my idea?
• How can I pivot my solution (or the way I present it) to be a better fit with current market needs?

Daisy McCarty is a brand strategist and fractional Chief Marketing Officer at The Marketing Blender. She helps business owners and marketing professionals clarify their decision-making and identify the right marketing mix to get the most from their budget. Her mission is ensuring companies make marketing decisions that grow revenue without wasting time, money, or opportunity.